1534393_590295081039607_1837287126_n

Simple “social” ideas that spread

Simple “social” ideas that spread Love it or hate it, social media is here to stay and it is becoming an increasingly important part of business and the marketing mix. The obvious attraction is the ability to effectively target content to customers and prospects based on a range of demographics in a cost effective way via Facebook, Twitter and LinkedIn among others. This means we are seeing a serious migration of the advertising dollar in many sectors away from traditional modes of ...

read more >


11

From the Chalkboard to Google Glass - Technology meets Education

From the Chalkboard to Google Glass  - Technology meets Education "The traditional view of education, a view that still prevails, holds that learners must submit themselves to teachers” Mergers, 1977 This is no longer the case. Over the past decade the introduction of technology has effectively altered this paradigm. Power has shifted away from the teacher; mainly due to the way content can now be delivered. Education has changed. Or more precisely, students have changed. ...

read more >


singing-in-the-car_100431145_m

The Learner / Driver

The Learner / Driver My daily commute in the car to JobReady HQ takes about 25 minutes. For years, I’ve spent that time listening to the radio, switching from Triple J to 2CH and back again. More recently, I’ve found myself increasingly irritated by the radio. I flirted with music for a while, even signing up for Spotify and as amazing as it is to have the whole world of music at my fingertips, I still found myself searching for something else. Then last month I was recommended a TED ...

read more >


agile

Is Agile the Answer?

Is Agile the Answer? Last week I posted a blog on why software projects are often delayed. This week I am looking at what software companies are doing to mitigate that risk and increase the chances of delivering a successful project or product. Traditionally in a software project, a business analyst would take significant time, often months, gathering requirements for a project, agreeing a specification and subsequently the engineering team would build and deliver a solution. This was ...

read more >


1350_20_starlink-workstations-computer-fashions-of-the-1980s

The Mythical Man Month - revisited

The Mythical Man Month - revisited Almost 40 years ago, Fred Brooks published a book The Mythical Man-Month: Essays on Software Engineering whose central theme is that "adding manpower to a late software project makes it later". Cut to 2014 and the computing industry is still struggling to define a uniform and consistently successful method to keep a software project on track. Software development projects are notorious for running behind schedule. Many companies have tried yet failed ...

read more >